In what comes as quite a shock, Cincinnati Bengals owner Mike Brown took his late father’s name off the football stadium overlooking the Ohio River by taking Paycor’s money to keep Joe Burrow.
Since Paul Brown passed away decades ago, the Bengals have been synonymous with cheap. They are the antithesis of spendthrift.
Cincinnati is the epitome of a mom and pop operation in the big business that is the NFL.
While they got a new stadium after Riverfront bit the dust, naming it after Paul Brown instead of taking much-needed financial capital was head-scratching even then.
Fortunately, it is never the wrong time to make smart financial decisions, even in your mid-80s…
After screwing the pooch when Carson Palmer was their franchise quarterback, Cincinnati has decided it can no longer afford to be frugal.
Burrow is the best thing to happen to Bengals football since Sam Wyche told Who Dey Nation they don’t live in Cleveland.
With a Super Bowl appearance already under his belt, Cincinnati is wisely getting out in front of trying to pay The Geauxt, breaux.
For as long as Burrow can walk, the Bengals will be a force to be reckoned with in the deep AFC.
Paycor to pay Joe Burrow to keep on playing for the Cincinnati Bengals
And it’s not just Burrow the Bengals will have to figure out how to pay.
They used the franchise tag on safety Jessie Bates III and have wide receiver Ja’Marr Chase only a year behind Burrow when it comes to getting paid.
Like Burrow, Chase will get the fifth-year option, but the Bengals should have enough foresight to not let this get ugly like it has with Bates in this past offseason.
Frankly, Cincinnati cannot use its small-market status as an excuse to not pay its best players the money they are worth.
The NFL is a league driven by parity. Traditional small-market teams like the Buffalo Bills and the Kansas City Chiefs are among the best clubs in the sport presently.
Moreover, the Green Bay Packers play in a city deemed too small for even major college football.
Ultimately, it was long past overdue for the Bengals to join the rest of the league in securing a stadium naming rights deal.
Cincinnati may be beholden to tradition, but what tradition is that? A tradition of losing games and being cheap? Thankfully, Burrow and the Bengals’ Super Bowl run has led to the franchise getting an indoor practice facility and stadium naming rights income.
Duke Tobin may be a great evaluator of talent, but he will need some more money to work with.